(Interim) CEO · CCO · CMO · Programme leadership · Advisory Board
From growing pains to scalable profit.
I’m Jasper van Orden, (interim) CEO, CCO and CMO for fast-growing B2C companies. I bring structure to marketing, sales and systems, so growth turns into profit. And the team can carry it on afterwards.
Led organisations of up to €250M+ revenue and 400+ FTE. Former CEO of HBM Machines and The Future Group.
Experience at
The challenge
Your company is growing faster than its foundations.
Sound familiar? Revenue is rising, but margin and control are not. Growth only becomes profit with scalable structures, a strong team and a clear commercial strategy.
Systems don’t scale
CRM, ERP and reporting were built for the company of a few years ago. Management information is missing.
Marketing and sales without control
Lots of activity, little return. Leads, campaigns and channels don’t deliver what they could.
The founder is the bottleneck
Every decision runs through the top and the team waits. You don’t have to remain the bottleneck.
What I do
In the line, alongside it, or at the table.
I step in at the tipping point and get the organisation moving again. As (interim) executive at the helm, as project lead alongside the line, or as advisor at the table.
(Interim) CEO, CCO or CMO
As managing director, commercial director or marketing director, I take responsibility on the management team. During a vacancy, a transition or a growth phase that calls for extra seniority.
- Commercial strategy and organisation
- Professionalising digital marketing and sales
- Preparing for investment or international expansion
Project leadership: the extra outboard motor
Your organisation is running, but one project or programme needs to move faster. I lead it and open the throttle, without taking over the line. With the seniority to make decisions.
- Rebranding and brand positioning
- Digital transformation and e-commerce
- CRM, ERP and loyalty programmes
- International rollout
Strategic advisor or Advisory Board
A regular sparring partner for the board and shareholders. Involved periodically, sharp on direction and commercial choices, without day-to-day responsibility.
- Brand positioning and commercial strategy
- Growth plan and international rollout
- Sounding board for the board and shareholders
- Former member of the Air Miles Marketing Advisory Board
My approach
Foundations first, then the throttle.
- Clarity and structure in processes and systems
- Professionalising and growing digital marketing and sales
- Restoring direction and focus in the team
- Concrete preparation for investment or international rollout
- An organisation that is ready to scale
The result
More profit, less stress.
- Growth without chaos
- Management information you can rely on
- A team that works together with confidence again
- Ready for the next investment or expansion
Proven results
Promise little, prove a lot.
2×
Revenue doubled in two years as CEO
HBM Machines · €100M+ revenue · 3 Gazelle awards
€10M+
Revenue from new web shops in Germany and France in the first year
HBM Machines · international rollout
+7%
Global growth as interim CCO, with new dealers in Portugal and Spain
Royal Otolift · €250M+ revenue · 400+ FTE
+2% → +12%
Revenue growth accelerated in two years
Praxis · €600M revenue · Director Marketing & Online
1M
Members for the Praxis Plus loyalty programme within one year
Praxis · launch of Praxis Plus
92%
Support for a new strategy among 350 entrepreneurs
The Future Group · €50M+ revenue · from 25 partnerships to 1
Who I work with
For companies ready for the next phase.
Fast-growing B2C companies
In retail, e-commerce and subscriptions, looking to turn growth into profit.
Founders and owners
Who have become the bottleneck themselves and want time for strategy again.
PE investors
Looking for senior leadership that can start tomorrow, drives value creation and makes itself redundant.
Supervisory boards
Looking for an experienced executive or advisor for a transition or international growth.
About Jasper
Twenty years of delivering growth, from corporate to scale-up.
I’m Jasper van Orden. I combine a strong commercial vision with people-oriented leadership: direct, down-to-earth and results-driven. My roots are in marketing and digital, my experience extends to full P&L responsibility as CEO.
- 2025 to present · (Interim) CEO, CCO and CMO, incl. interim CCO Royal Otolift
- 2023 to 2025 · CEO The Future Group
- 2020 to 2023 · CEO HBM Machines
- 2017 to 2020 · Director Marketing & Online Praxis
- 2004 to 2017 · Marketing and management roles at KPN and Hi
MSc Business Administration · Erasmus University Rotterdam | Advanced Management Program · Ashridge | NLP Practitioner | Dutch, English, German
Frequently asked questions
Good to know.
What does an interim CMO or CCO do?
An interim CMO or CCO temporarily takes full responsibility for marketing and sales on the management team. I set a clear commercial strategy, professionalise digital marketing and sales, and build the team and systems so the organisation can carry on independently.
When do you bring in an interim CEO, CCO or CMO?
For a vacancy on the management team, a transition after an acquisition or investment, a growth phase that calls for extra seniority, or when the founder has become the bottleneck. Also when one project or programme, such as a rebrand or CRM implementation, needs to move faster.
Are you open to a permanent role?
Yes. I work as an interim manager, project lead and advisor, and I am open to a permanent executive role as CEO, CCO or CMO when the fit is right.
Do you have experience with PE-backed companies?
Yes. I have worked in organisations with private equity shareholders and know what investors expect: fast onboarding, a focus on value creation and an organisation that is ready for the next step.
Which sectors have you worked in?
Mainly B2C: telecom (KPN and Hi), retail and DIY (Praxis), e-commerce and machinery (HBM Machines), care and mobility (Royal Otolift) and IT services (The Future Group).
Where are you based?
I live in Berkel en Rodenrijs, in the Rotterdam and The Hague region. I work throughout the Netherlands and have international experience in Germany, France, Spain and Portugal, among others.
Let’s talk.
Tell me where your company stands and what it needs for the next phase. A first introduction comes with no obligation.
Berkel en Rodenrijs · Rotterdam region · active throughout the Netherlands